Titel: "Too good" to succeed? Why not just try “good enough”! : some deliberations on the prospects of frugal innovations
Sprache: Englisch
Autor/Autorin: Tiwari, Rajnish
Herstatt, Cornelius
Schlagwörter: Frugale Innovationen;Reverse Innovation;Schwellenländer;Indien;China;frugal innovation;reverse innovation;emerging markets;India;China
Erscheinungsdatum: 2013
Quellenangabe: http://www.tuhh.de/tim/downloads/arbeitspapiere/Working_Paper_76.pdf
Serie/Report Nr.: Working paper // Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg = Arbeitspapier;76
Zusammenfassung (englisch): High-tech, German companies are facing a curious problem: their products are reportedly "too good" for the expanding global markets. So in a way they get "penalised" for offering a superlative quality. At a second glance, though, this doesn’t seem surprising. For, succeeding in the emerging markets like India or China often requires developing market-specific products and services that enable an attractive value proposition without taking recourse to (excessive) over-engineering. Furthermore, the innovations should be able to cope with, and successfully circumvent, the given infrastructural restrictions ever so present in the rural and semi-urban areas in such economies.
URI: http://tubdok.tub.tuhh.de/handle/11420/1145
URN: urn:nbn:de:gbv:830-tubdok-12410
DOI: 10.15480/882.1143
Institut: Technologie- und Innovationsmanagement W-7
Technology and Innovation Management W-7
Dokumenttyp: ResearchPaper
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