Titel: Mobile Services in Banking Sector: The Role of Innovative Business Solutions in Generating Competitive Advantage
Sprache: Englisch
Autor/Autorin: Tiwari, Rajnish
Buse, Stephan
Herstatt, Cornelius
Schlagwörter: Mobile Banking;Mobile Finanzdienste;Multikanalstrategie;Mobile Commerce;Innovative Finanzdienstleistungen;Mobile Banking;Mobile Commerce;Mobile Financial Services;Multi-channel strategy;Innovation in banking sector
Erscheinungsdatum: 2007
Quellenangabe: http://www.tu-harburg.de/tim/downloads/arbeitspapiere/Working_Paper_48.pdf
Serie/Report Nr.: Working paper // Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg = Arbeitspapier;48
Zusammenfassung (englisch): The wide-ranging economic developments of the previous decade, e.g. the integration of world economies, have made a significant impact towards increasing the mobility of the working populace and their families. At the same time, technological developments especially in the field of telecommunication have made it possible to offer innovative, location sensitive services on ubiquitous basis to customers on the move.

Our paper examines innovative mobile solutions in the field of mobile financial services (MFS) by using four case studies from Germany and Switzerland – representing two banks and two different technology solutions. The paper scrutinizes the strategic relevance of MFS to the competitive position of the firm concerned. Finally, we present five propositions about the role of innovative business solutions in the banking sectors and recommend that a large scale empirical study to test these propositions be conducted in the future.
URI: http://tubdok.tub.tuhh.de/handle/11420/262
URN: urn:nbn:de:gbv:830-opus-3294
DOI: 10.15480/882.260
Institut: Technologie- und Innovationsmanagement W-7
Technology and Innovation Management W-7
Dokumenttyp: ResearchPaper
Enthalten in den Sammlungen:tub.dok

Dateien zu dieser Ressource:
Datei Beschreibung GrößeFormat 
Working_Paper_48.pdf76,02 kBAdobe PDFMiniaturbild

Alle Ressourcen in diesem Repository sind urheberrechtlich geschützt.